What Does Above the Fold Mean? Best Practices for Above the Fold Simple webpage designs are one way to keep your user's attention. CTA: Tell the user exactly what you want them to do.
Navigation: Less is more and is max. Remove distracting backgrounds: Background video can be cool, but is it distracting from the copy or enhancing it? Put your best content at the top, not all of your content. There's an image of snack sampler boxes, and the content guides visitors to choose which box is right for them. This is a great way to get business leads. In fact, SnackNation gets 1, new leads each week with their fold design.
The site owner is featured as the image, and he appears to be looking directly at the reader. Users are prompted to watch a talk-show-inspired video that explains Wistia's services. When real people appear on a website, it's more inviting and compels users to explore further.
The simple homepage makes the brand feel casual, but professional. Buttons entice users to click for additional information. This gives visitors a glimpse of the video and entices them to watch it.
The design also features a vibrant call to action for a free version of their service. Join the Facebook Community! Listen to a Podcast! Look at the social media links. Although this may seem cluttered, for certain markets it may be okay to break the rule of one call to action.
If you're a blogger and want to make it a career, this above-the-fold content clarifies you want to be a ProBlogger member and level up your blogging game. It features an image of Darren Rowse staring right into the reader's eyes to catch their attention. Their single headline and one-sentence explanation gives details about the product with a visible call to action targeted to those who are ready to give their services a try. Their call to action offers a free trial and uses bullet points to show no credit card is required, and users can cancel at any time.
The content is clean, uncluttered and has plenty of space between text. The premise of their services is demonstrated in just four lines of copy and has a conspicuous call to action. Images of real people and social proof help the design connect with users and makes them want to learn more.
It has an obvious, clickable call-to-action button to start using the program for free. It is far more common these days to be greeted with minimalist and elegant designs that allow the visitor to discover what the site has to offer.
But this should be weighed up with the fact that content that draws the viewer in narrows that gap considerably, and ads can be an obstacle for that. As ever with this subject, context and balance are key. Download now. What Is Above The Fold? Share on linkedin Share on Linkedin. Share on facebook Share on Facebook. Share on twitter Share on Twitter. You might also like The Livestorm Team. Read more. Robin Nichols. Rebecca Hey.
Don't throw away hard-earned traffic. Make your website work overtime - so you don't have to. An animated image with a moving element to lead viewers below the fold. Image Courtesy of Huge The results showed that almost all of the participants scrolled regardless of each variation. There are smartphones, smartwatches, tablets, laptops.
Every device has a different screen size, viewing orientation, and pixel density. Instead of overcrowding the top of your page, try focusing on some of the following items: 1. They just needed to have just enough to grab attention. Your website is no different. Transform your website into your best salesperson and set up for inbound marketing success!
Topics: Website Design. User Experience Design. Editor's Pick. Published on June 24, Don't forget to share this post:. Recent Articles.
By Ramona Sukhraj on October 21, 6 min read. By John Becker on October 14, 7 min read. Search Engine Optimization. By Paul D. Grant on August 12, 3 min read. Grant on August 6, 4 min read. Editors quickly realised the value of these first column inches and filled them with the most attention grabbing headlines, images and stories in order to entice passers by.
These days the same principal pretty much translates to website content. These days scrolling is a second nature — browsing through your Facebook feed, scrolling through Instagram, even reading this blog. Who remembers those? With the prominence of parallax effects, scrolling now can be used as a way to enhance the journey and storytelling of your site. For a long time it was generally thought that the more copy on your website, the better for SEO.
And it should be packed full of the same keyword over and over. Google now recognises keyword synonyms, phrases and variations and can actually penalise you for simply relying on keyword density. This reflects a general move to reward quality content over quantity.
There is also a whole host of other factors Google looks at to rank your page. According to Blue Corona , these are the top A wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages.
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